Make Your Copy Sparkle in Five Simple Steps

When it comes to social media, content is king. Once you’ve got solid information to write about and a clear idea of who is in the intended audience, how do you make your writing sparkle? How do you capture the attention and imagination of readers? 

Here are five simple tips that will help take your writing to the next level:

  • Separate your inner writer and editor – When you sit down to write, write. Don’t edit as you go. It’s better to let your creative juices flow and then come back to edit. Bridling some of the personality through editing is easier than trying to infuse character into a colorless piece of copy later on.
  • Step away from the keyboard – Coming back to copy with a fresh set of eyes is a great way to evaluate if what you’ve penned is as good as you think – or whether it still has room to improve. Always give yourself enough time to leave your copy alone for a day (or at least several hours). You’ll be amazed by what ideas and insight come when you circle back to it later.
  • Trim the fat – Can you read each sentence in one breath? If not, you may need to revise. A good rule of thumb is to limit sentences to one idea in each. The longer a sentence drones on, the less effective each word becomes. Better to have more sentences or fewer words with more powerful content.
  • Stay active – The passive voice should be avoided. Or, rather, avoid the passive voice. When sentences focus on the recipient of action instead of the one acting, they drag on limply. Putting the action up front infuses writing with energy.
  • Read it aloud – Our eyes are prone to gloss over errors and awkward phrases that our ears inevitably catch. What’s better, get a friend or colleague to read it aloud to you. You’ve spent enough time with the words to know their cadence and pacing, but a new set of eyes will pick up on clumsy prose in no time flat.

By putting these principles into action, your writing will keep your reader’s interest. The more engaged the audience becomes, the stronger your message will carry, resulting in stronger sales and consumer loyalty.


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