Isolating Tweets or Posts

Have you ever wanted to direct a person to the URL of a specific tweet or post, but didn’€™t know where to find it?  The article this week will provide a brief, but extremely useful maneuver that can be used on both Twitter and Facebook. This action saves a lot of time for both you and the person you are directing.

To find the URL of a Tweet, you simply locate the Timestamp of the tweet. (Circled in Red)

When you click on that Time stamp, it will load the Tweet, by itself, onto the original tweeters background.  From this point, the URL that appears on the page is the address to the tweet.  Copy, paste and share away!


Facebook is very similar. Again, find the time stamp of the post. (Circled in Red)


This isolates the post onto another page.  The URL on this page is the web address for that post.

This works really well if you want to share something specific and you want to limit the distractions your content viewer is coming in contact with.

If you are new to Social Media and would like to receive tips and tricks, I invite you to follow my blog, for regular posts about the topic.  As always, feel free to leave any comments or questions in the comment section below.

To your online success,

Jim Neal


Twitter Favorite, What is it Good For? Absolutely…

Hold on there, you thought I was going to say absolutely nothing, didn’€™t you? I have found that the Twitter favorite button gets a lot of people confused, especially people just starting in social media. People get the lazy-man’€™s stamp of approval; the “€œlike”€ on Facebook, but when it comes to Twitter, the favorite seems to freak people out.

When I decided, earlier this week to write about the Twitter Fav, I thought back to when I was young. (Come on Jim, where are you going with this) Growing up, my mother cared for clients in our home that had learning disabilities of varying degrees.  They lived with my mom, dad, four siblings and I. They were part of our family.  One gentleman that lived with us was named Whitey.  He would have been in his 40’€™s at the time, but had the mind of an 8-10 year old.  He loved country music.  In the summers, my mother would allow Whitey to walk with me down to the local service station, where old man Warner sold penny candy.  Whitey loved to go and he always brought his radio, tuned to the country station of course.  Besides the candy, the most memorable part of those walks for me, was every, single time a new song would come on that old silver and black radio, Whitey’€™s face would light up and he would say to me, “Merle Haggard, my favorite,” or “Johnny Cash, my favorite,” or “€Patsy Cline, my favorite.”  It didn’€™t matter, whatever song came on, it was Whitey’s favorite.  This leads me to my first, practical use of the Twitter favorite button.


Just showing your approval, it’€™s as simple as that.  Some people use it similar to the €œ”like” button on Facebook. I like it, or I agree with what you are saying, without replying. There are some more ways to use it, but this is the most straight-forward.

The next way, that you can use it is to catalog tweets that you want to revisit.  When you favorite a tweet, it not only notifies the sender of the tweet, but also adds that tweet to a favorites list that can be found on your Me page.  Sometimes, you only have a few minutes to look at Twitter, you find a tweet with an interesting article, or a compelling tweet that needs replying to, but do not have the time.  Just hit the favorite button, and come back to it later.

Another use is to get the attention of the poster.  This offers interaction on a tweet that is a little more discrete. Unlike a retweet, your followers will not see the interaction unless they actually go into your favorites list.  The only people that are notified is the tweet poster and anyone that is mentioned in the Favorited tweet. This tactic is starting to fall in popularity though, mostly because it is a tactic that is associated with bots and other spam accounts. It is assumed that most people will follow an account that acknowledges what they are tweeting. These bot and spam accounts use this as a way to gain followers, without mass following and drawing attention to themselves.

If you are trying to target a specific audience, the favorite can be used in reverse.  If you see a tweet that corresponds with your interests, some Twitter users will expand the tweet, see who Favorited it, and begin to follow those accounts. This makes sense on paper, because the person has similar interests to yours.  If you chose to do this, remember that the bot and spam accounts are frequenting the favorites, and you may be adding some nefarious characters instead of people who really share your interests.


There are many uses for the button and each user has to come up with there own strategy for using it. I have heard about a football player that favorites trash-talk from his critics. He said that it is more powerful than lowering himself with a reply. There are no written rules for it’€™s use, so don’t be afraid to use it. I often get the question, about the impact the button has on social scoring sites like Klout. They want to know if it helps the Tweet poster, the person who Favorites, both or neither.  I have done some research into this and have yet to come up with a definitive answer, only other peoples’€™ guesses. My personal thoughts are that it is an action on social media, so it can’€™t hurt the scores.

As always, if you have questions please leave them below in the comment section.

To your online success,

Jim Neal

The Period: Ending Sentences, but beginning Tweets!

When scrolling through your twitter feed, have you ever noticed people starting their @mention tweets with a period? No, it is not a typo, but a little-known Twitter trick, that helps that tweet have more reach and a greater impact.

When you start a Tweet with an @ symbol, Twitter recognizes that tweet as conversational. Therefore, that tweet will only appear in your timeline, the timeline of the person you are mentioning and the timelines of the followers that happen to follow both you and the mentioned individual.

When you start your tweet with any other character besides the @, the tweet shows up in the timelines of all your followers, regardless of whether they follow the mentioned individual or not.  The period is usually used for this purpose, because it is small and does not detract from the message of your tweet.

This Twitter trick is very useful for businesses, especially when they are responding to a customer about a customer service issue.

Most consumers,consider a company’s post-purchase track record, before they decide to buy. What better way to show them what

your CS department is made of than letting them see an interaction with a customer on Twitter, in Real-time? Very powerful!

Have fun adding this trick to your tweets and as always if you would like to add something or have a question, please feel free to leave a comment below

To your online success

Jim Neal

Leveraging Twitter for Small Business

When looking into Twitter success stories, a lot of the most obvious winners are major companies and national brands – Ford, Dell, Johnson& Johnson. However, if you think that means Twitter is only for the “big dogs,” think again. Hyper-local marketing was one of the top 10 ways Time Magazine predicted Twitter will alter the landscape of American business, and they’re right. Through Twitter, businesses can engage directly with the consumer – and without the expensive middleman of advertising or the less-effective shotgun marketing approach. Here are some ways to leverage Twitter to connect directly with your best prospects: 

  • What’s new? – Many small businesses have new offerings all the time, like a restaurant taking advantage of local produce in its dishes or a boutique showcasing handcrafted treasures from local artisans. Printing and distributing frequent updates would be cumbersome, but Twitter makes spreading the news an instantaneous possibility. In the mere tapping of 140 characters – which you can even set up to do via text message – you can give them the value-adding latest information they want to hear while sparing yourself a barrage of phone calls.
  • Reward your fan base – To loyal customers, you’re not just a company – you’re a part of their routine, whether it’s kicking off their morning with your coffee or getting their favorite books from your store’s shelves. Give back to those who make up the base of your business by offering promotions and giveaways through Twitter. It can be as simple as tweeting a keyword they should present at the register for a discount or promising a free sample to the first person to retweet a message from you. Make it fun by offering freebies to the first person who gets some nugget of company trivia right. Customers will enjoy feeling part of the party and seeing that you appreciate them as much as they appreciate you.
  • Connect with your customers – Especially in today’s tech-heavy marketplace, consumers are looking for a meaningful human connection. Does it seem counterintuitive to make that personal connection via technology? It might – but it works. By responding personally to tweets targeted to you, customers will see that there’s a human being at the other end of that digital line. Don’t be afraid to let your hair down once in a while, to mix in a tweet about your personal interests or life here and there. Don’t make it too personal, obviously, but your followers might enjoy that geeky Star Wars YouTube video just as much as you did – and they’ll appreciate getting a glimpse at what makes you tick, too.